These are both big names. During recent years, Wix has soared in popularity and attracted even celebrities like Karlie Kloss. WordPress on the other hand powers a third of the websites that are live today. They’re both impressive platforms and are actually quite different.
Wix can be called an all-in-one website builder that is suitable for both beginners and non-coders. While WordPress is an open-source self-hosted management system. You have the option of building your site from scratch when it comes to WordPress, while in Wix everything comes built-in.
In terms of power, WordPress takes the lead but requires tech knowledge or coding if you’re looking for flexibility. Wix is an easier alternative and provides design assistance that can build a personalized site according to your vision. Wix offers professional-looking pre-designed templates that help you build your site very easily and in no time. It also provides built-in security and in-house features. On the contrary, WordPress is convenient for creating complex sites and offers full flexibility and control in your hands.
Ease of Use:
The learning curve for WordPress is for sure steeper as compared to Wix. WordPress is chosen by a lot of people for its flexibility but this flexibility also brings with its complexity. With WordPress, if you are familiar with coding then the world is your oyster. You will be able to edit but for making adjustments advanced technical knowledge is required.
Another option can be to hire a skilled developer but this can be quite pricey. In the case of Wix, it was designed with non-developers in mind so it is quite easy to use. You can see the changes you make while you make them when using Wix. Resize, readjust, drag and drop features with just a few likes. You don’t have this option in WordPress, you can view your changes live when you preview or publish a page. This means that you need to go back and forth to visualize changes which can be an issue for many.
You need to look for hosting and domain names in the case of WordPress but Wix comes pre-packaged with them. This saves effort and time for all Wix users and is a hassle for WordPress users. Wix takes the lead when we talk about ease of use.
Design and Customization:
WordPress prides itself on its design and customization. There are no limits in this area with WordPress but the downside is that it is all a complex process. You can make a lot of changes and pit your own stamp to your site. If you have a particular aesthetic on what your website should look like and know how to get it there, you’ll need to purchase a premium option. Otherwise, free templates or themes are also available for people with simple outlook in mind. When purchasing a theme, it is recommended to stick to themes that are made by the platform and not to opt for third-party sources. This is to avoid being scammed or overcharged for a theme.
Wix ADI is an option for users that aren’t bothered about design and customization. It is a design assisted tool that will create your website after you’ve answered all your design preferences and site purposes and functions.
WordPress wins in design and customization, although Wix is an easier option, purely customized sites can’t be made using Wix.
Apps and Plugins:
Apps and plugins have the same function no matter what platform you use to design your website. They add extra functionality to your website. WordPress is an open-source platform so everyone can alter its code and make new plugins. This means that you have too many mediocre plugins to sift through. While Wix is not an open-source platform so only its team can make website tools. As a result, Wix has more integrated tools available that do not bug the users. Wix produces tested and controlled plugins that ensure quality and good centralized functions. WordPress tools are not built by skilled developers so they are a concern for their users. In terms of plugins and apps, Wix bags another win.
Pricing and cost:
When choosing your site builder you need to keep your cost in mind. The budget you have will totally depend on your needs. Wix offers a basic plan for free but the downside is that advertisements are displayed on your site and you cannot customize your domain name. The premium plans have different storage and bandwidth limitations and you have the option to choose monthly or yearly plans. The best value plan is the unlimited one and costs $12.50 per month. The eCommerce plan costs about $16.50 per month. Apps are not included in these plans.
WordPress is free for anyone to choose, you need to choose your own domain name and web hosting which can be quite costly. The prices increase when you use premium WordPress themes and plugins. However, free plugins are also available if you have a tight budget.
Blogging with Wix:
Wix allows you to add a blog to your website and has all the basic features you might need. It does not, however, have a native commenting system like WordPress. There are limited formatting options and lacks certain features like backdating posts, featured images, etc.
As WordPress started out with blogging and then changed into a full-blown website platform, it has all the features that you might need. These features are quite advanced from the ones Wix offers. The result is beautiful layouts and better functionality. WordPress outshines Wix in case of blogging.
Wix does not offer many options if you decide to move your content to another platform. Blog posts can be exported in XML format and downloading of all your content such as images, videos, etc will have to be done manually. This is a very difficult process but it can be done. WordPress comes with a one-click exporter that allows you to download and export content anywhere. WordPress has better data portability.