The main concern of most business website owners and SEOs only care about the performance and page speed and as you know nowadays mostly users browse on mobile phones and speed has been taken seriously as it is often shown even in mobile rankings. Fast pages are the most essential need for users in this busy world thus it is important for website developers to design the website in terms of higher speed optimization, as most of the websites are being ranked in terms of speed.
Researchers often say that it is possible that YouTube embeds can slow down the site loading and reduce the page speed score given by search engines called Search Engine Optimization(SPO). But the search engine, for example, Google doesn’t generally make exceptions for YouTube or other embeds that they run versus competitors. They often say that YouTube embedded videos shouldn’t be slowing down things too but as its players are well optimized however the only reason for this slowdown is the YouTube embedded videos.
YouTube embedded videos
When YouTube sometimes malfunctions, we are aware of the frustrating sensation we experience. Whenever you visit a company’s website, you expect it to be optimized as it should format properly, load quickly, and provide you with the information you need. You feel that certain business is reliable and professional enough after its website functions properly. When it doesn’t work properly, we doubt the company’s credibility.
Incorporation of the videos into legal marketing strategy is considered as risk for many business website owners as they are afraid of the fact that it will impact the load time of their website. Having concerns about the time of page loading is justified as around half of the users expect a web page to load in 2 seconds or less.
According to the facts, every year 1.6 billion of revenue loss occurs to the delay in page loading or turn around time. For e-commerce companies, the store must load in 2 seconds, otherwise, the visitor loses interest from the page. Speed relies on a number of factors which includes what certain YouTube channels are using to embed their videos, how many other elements you have on a page, the optimization of YouTube as a whole, as well as a number of other factors. If these are optimized properly, video should not influence the page loading speed.
Causes of slow down Youtube embedded videos
Here are some of the major causes and measures which you can use to make sure that videos don’t slow down your page loading time and speed is maintained.
Whenever a video is being embedded on a website, it adds a piece of code to your page. Search engines and ISPs have to load that snippet every time the code is added. Therefore, it would logically follow that too many code snippets would potentially slow down your load time.
You should run the domain through Google Page Speed Insights, before you even begin testing the videos on the site. In this way, you will find out how the loading time of a certain website is compared to others. It will also identify certain areas of improvement, which you can assess later.
Dos and Don’ts for having embedded videos
There are a few do’s and don’ts to consider when embedding video on your website.
The first option in order to host an embedded video without any external video player is the self-host. Although, it weighs down your website and takes longer to load external videos. However, the advantage is that you have full control over the content, you have the ability to control appearance, and you don’t have to worry about ads. It can also be problematic in troubleshooting on your own without the ability to contact a specialist like you could with an external media player. You can’t always guarantee a positive experience here, so we would not like to recommend this option for you.
Using YouTube to Embed Videos
Limit the number of HTTP requests
If you are someone who prefers embedded videos on YouTube and to take them on your website then we would like to suggest you to limit the number of Http requests that has been made when your browser loads your website. You can embed the video thumbnail rather than using the whole video, because of that the video will be loaded once you click that certain thumbnail and allows you to play that way. But it prevents the browser from having to load the additional code snippets until it’s necessary.
Custom YouTube thumbnails
Another thing you can do when using the YouTube embedded videos is you can create custom thumbnail for all of your videos. In this way, your videos will look more tempting to the audience and will increase the probability that a website visitor will play your video content. You can simply aim for sharp colors, unified color palettes, and engaging content to really grab attention. You can also include the topic of the video in thumbnails, if you’re creating an educational video.