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How does website speed optimization influence conversions

How does website speed optimization influence conversions

Whenever you start creating your own site the first and the most important thing that you should keep in mind is the speed and performance of your website tells a lot about your business. Also, it should be kept in consideration that in the world where users are the kings, there is a lesser probability of getting a second chance. One of the most frustrating things that often bounce off the visitors is the low website speed.

Website having high-speed rate and better performance are the ones with high return visits, higher conversions, engagements, higher ranks in search engine and low bounce rate resulting in a better user experience. Slow websites can only affect your reputation and will cost you a lot of money. You will have a positive impact on marketing and sales processes by reducing the page load time.

In this article, you will be given suggestions on improving the performance, speed and page load time.

What is a webpage's conversion rate?

Whenever a user takes the action that the webpage designer wants it to be taken then they convert.

For example, a user converts when they decide to a crate of drinks and click on the “add to cart” button, on an e-commerce site display grocery items. It doesn’t mean that the user is meant to buy a product in order to convert, as a web page can have a variety of purposes.

In other words, if a user is filling and submitting forms on any site, answering surveys or just clicking the next button to read the next page of the book, then they convert as they are performing actions that the designer wants them to do on a webpage.

The conversion rate is said to be the percentage of total visitors who convert, So, if a hundred users are reading a book but only ten of them are clicking the “next page” button, then the conversion rate is 10%.

The practice of increasing this figure as higher as possible is known as the conversion rate optimization (CRO). It is an ongoing process as a page can always be optimized further, unless its conversion rate is 100%, which is nearly impossible.

What is website speed optimization?

Website speed optimization is the blend of steps and the tweaks to make page loading faster and swift. The delayed loading of the page results in a negative impact on Google ranking. The introduction of mobile apps and mobile-based websites has increased the demand of the user and every .25 seconds of turnaround time makes s significant impression over the psychology of the user. As the user hits the link, he wants the web page to load as quickly as possible, a little delay results in the aversion. According to the facts, every year 1.6 billion of revenue loss occurs to the delay in page loading or turn around time. For e-commerce companies, the store must load in 2 seconds, otherwise, the visitor leaves the interest from the page.

Importance of website speed optimization

A web performance metric showing the time needed to load the user’s screen is known as page load time.

A website speed optimization influences the key factors of website success, that are conversion, visibility, and usability.

One of the important factors in the success of your business is the website conversion. It is said to be the task you want your users to do.

The load time of your website also influences how easily users can find your website. It depends on the speed as search engines make those websites more visible who have high speed and performance. As speed is one of the factors that they take into consideration when ranking sites.

One thing that directly impacts the loyalty of the customer is the website usability like website page speed, load time, and website responsiveness to user requests. As your user will be more satisfied with your website, if it has better performance and speed rate. A great user experience is a way for building a large customer base and a strong brand.

Influence of website speed optimization on conversion

A set of some essential improvements to increase the efficiency of the business site is known as website speed optimization, which not only allows you to improve the turnaround time but also increases the lead. You need to remove fancy content that takes up the page size and add only the important aspect to your site as for most of the customers, a slow website is a turnoff.

Here are some measures which can be easily targeted for website speed optimization:

  • Easy graphic loading: The heavier animations or graphics, the most time is taken to load them so replace all the heavy image with the lighter to reduce loading time.
  • CSS loading: CSS enables the style, font, margin, padding, and indentation over the webpage. Boating CSS makes page heavier to load as it requires effort from the server to read the instructions for every element, so try to use simpler CSS.
  • Mobile-friendly websites: It is necessary for websites to be mobile-friendly, as most user browser through mobiles and the web page that is compatible with every screen size is more likely to achieve the higher rankings.


Researchers have estimated roughly that an ordinary user expects the webpages to be loaded in less than 2 seconds, nowadays. And, if you don’t meet the needs of the visitor then many of them will bounce off resulting in losing a lot of website traffic and lesser profit.

We would like to suggest some simple yet effective approach to increase speed optimization:

  • The key factors of website success are to be checked by the owner again and again, you should consider your website’s conversion, visibility, and usability.
  • You should also test the current website speed after then you can estimate which page needs the most attention and can decrease page size from other pages.
  • You can start by focusing on the page that defines your website and speed optimization with the most speed-reducing aspects.