ClickFunnels + Swarmify is the perfect combo you need to deliver fast, buffer-free, and high-quality video experiences in your sales funnels.
I think you will agree when I say: Online marketing is a tough nut to crack, especially if you're not tech-savvy.
There are a million and one things to do, which can confuse even the best entrepreneurs among us.
For instance, building websites is a tall order for many people, even with the introduction of website building tools such as WordPress, Wix, and so on.
Creating effective sales funnel is even harder since you're not a programmer and can't write code without kittens dying.
But ClickFunnels changes all that, offering you the tools you need to create highly effective sales funnels that convert mere visitors into paying customers.
ClickFunnels is a pioneer in the industry and helps entrepreneurs with zero coding skills build websites and sales funnels that actually work.
They offer you a brilliant drag-and-drop page editor that's incredibly easy to use. In a matter of minutes, you can launch robust sales funnels that market your product 24/7, 365 days a year.
In today's blog post, we show you exactly how to install Swarmify SmartVideo on ClickFunnels.
Because SmartVideo helps you to deliver fast, buffer-free and high-quality video experiences.
If you use (or plan to use) videos in your ClickFunnels sales funnels, SmartVideo is just what you need.
Because delivering faster and high-quality videos to your visitors results in better user retention, engagement, and more sales.
That said, let us roll up our sleeves and dive in.
What is ClickFunnels?
Launched in 2014 by Russell and Todd, ClickFunnels is a Software as a Service (SaaS) platform that helps entrepreneurs (like you) create marketing funnels in minutes, not months.
The company, which is headquartered in Eagle, Idaho, has grown exponentially in a brief period of time because ClickFunnels works out of the box. Since inception, the company has generated more than $6 billion for 130k+ users.
Now, you needn't let your idea grow dimmer by the day as you hunt for a development team. ClickFunnels offers you everything you need to create landing pages and sales funnels without technical knowledge.
Thanks to ClickFunnels, you can kick expensive tech guys to the curb, and take back full control over your marketing funnels. I mean, with a suite of incredibly easy-to-use features, you no longer need expensive design teams to transmute your idea into reality.
ClickFunnels offers you the freedom to create beautiful funnels without spending thousands of dollars on web developers. You can wake up one morning and create a conversion-focused sales funnel before your coffee grows cold.
Here's a tiny list of what ClickFunnels offers.
ClickFunnels Key Features
- Simple drag and drop webpage editor
- Smart shopping cart with 1-click upsells
- Quickly build sales funnels that convert
- Email and Facebook marketing automation
- Intuitive dashboard
- Dozens of pre-made and conversion-focused sales pages that you can customize until you drop
- Numerous content modules such as CTAs, buttons, order forms, headlines, videos, custom JS/HTML/CSS code, etc.
- Follow-up funnels to engage existing customers
- Seamless integration with 3rd party apps including Zapier
- Lots of business tools
- 24/7 first-class support
- 14-day free trial
ClickFunnels ships with an excellent list of features perfect for marketing newbies and pros. Whether you know code or not, it doesn't matter since ClickFunnels is insanely easy to use.
It is perfect for life coaches, therapists, ecommerce, writers, bloggers, businesses - anybody with a product or service to sell. ClickFunnels is hands-down one of the best lead generation platforms around.
That said, what is SmartVideo?
What is Swarmify SmartVideo?
Swarmify is our cutting-edge video acceleration platform. We understand slow videos are costing you customers, and we would love to change that. It's our overarching mission.
You see, slow videos only lead to losses. If your ClickFunnels sales funnels use videos, you want to deliver buffer-free and fast video experiences.
Otherwise, your sales pages will have higher bounce rates, lower conversion rates, and consequently, fewer sales, if any.
Your customers hate waiting for videos to load. And, certainly, nobody enjoys watching videos that keep buffering.
If your ClickFunnels videos take an eternity to play, and buffer during playback, your prospects will quickly go to your competitors.
You definitely don't want that, which is exactly why Swarmify exists. We are all about helping you deliver 12x faster videos than average players such as YouTube, Vimeo and Wistia, to mention a few.
We use top-of-the-range technology that streaming behemoths such as Netflix and Hulu use, helping you deliver professional videos to your users.
SmartVideo is our revolutionary and easy-to-implement video player. You can easily add it to your ClickFunnels pages. All you need to do is copy-paste a simple snippet, and your work is done.
The best part is you can still upload videos to YouTube (or wherever) and leverage the power of Swarmify's delivery solution. Your users will enjoy faster, customized, and professional video experience anywhere on the globe.
Swarmify Key Features
Swarmify offers you a lot of features to supercharge your videos. Here's a short list:
- Unlimited bandwidth
- Unlimited storage
- EdgeAI, which drastically reduces stall-outs by 8x compared to other video hosting sites
- Clean, clutter-free and customizable video player that's way better than YouTube, Vimeo and Wistia combined
- Smart video CDN to deliver lightning-fast videos to your users wherever they are in the world
- Lossless video encoding, which ensures your videos look amazing on different screen sizes and resolutions
- Automatic YouTube/Vimeo video conversion. If you already have YouTube or Vimeo videos on your ClickFunnel sales pages, Swarmify converts them automatically once you install our snippet
- Ability to store original source videos on multiple sites including YouTube, Vimeo, pCloud, Google Drive, Amazon S3, etc. and Swarmify will ingest from those sources
- Simple pricing plans that suit your budget
- Ongoing support with the full backing of our super-smart developers
Swarmify is suitable for a wide range of businesses. Whether you sell courses, make music, write books, coach, sell online and so on, Swarmify offers you the platform you need to deliver lag-free and super-fast videos to your prospects.
ClickFunnels + Swarmify is the perfect combo, especially if you use videos in your marketing funnels.
YouTube is not a great option since their video player is full of 3rd party branding, recommended videos (which could be from your competitors), and links that siphon your traffic. Vimeo is slow loading, bloated, and stalls-out.
When you want to create trustworthy and professional experiences on your sales pages, you want a video player that doesn't come with the clutter, even if you're actually hosting the videos on YouTube in the background.
SmartVideo is one such video player. It is lightweight and free of all 3rd party branding and links, leaving you with a clean video that works for your goals. On top of that, you can fully customize the Swarmify video player to match your sales pages.
That said, let's move on to the fun section: installing Swarmify on ClickFunnels.
How to Install Swarmify on ClickFunnels
For the following section, you need active accounts on both Swarmify and ClickFunnels. If you don't have a Swarmify account, you can start today with a 30-day money-back guarantee.
Also, I created the following sample page in ClickFunnel for illustration purposes:
No bad for about two minutes of work. I borrowed the Tesla Cybertruck video you see above from REC Anything.
Notice the usual YouTube links and branding? It gets worse when the user plays and pauses the video.
Moving on swiftly.
We configure the SmartVideo snippet first, and then add it to ClickFunnels. Don't worry, it's as simple as you'll learn in a jiffy.
How to Configure Your Swarmify Snippet
Log in to your Swarmify dashboard, and click Configuration, as shown below.
Next, choose whether you have YouTube videos on your ClickFunnels pages. Tick Yes and click Next:
After that, choose whether you have background videos, and click Next:
You're doing just fine.
Next, change your SmartVideo player color scheme if necessary, and click Next:
Next, choose player button shape and click Next, as shown below. You have three options namely Default (Hexagon), Rectangle and Circle.
I went with the default shape because I like it, but feel free to choose whatever you fancy.
Next, choose whether you'd like to add a custom watermark, and click Next:
Note: If you choose to add a custom watermark, you have options to add a logo, and decide where and how it will be displayed, as shown below.
On the next screen, choose whether you'd like to display advertisements on your videos, and click Finish.
Pro Tip: If you're using a video in your sales funnel, it's probably a good idea to disable advertisements.
Finally, click Copy to Clipboard:
Now that you have your Swarmify snippet ready, let us add it to ClickFunnels.
How to Install Swarmify On ClickFunnels
Log in to your ClickFunnels dashboard, navigate to Click Funnels and click Funnels (or Build a Funnel, if it's your first time):
Next, click on the funnel with the video:
After that, click the Edit Page button, as shown below.
Navigate to Settings and click Tracking Code:
Next, paste your Swarmify snippet in the popup under Header Code, and click close (x):
After that, click the Save button:
And that's it!
You've installed Swarmify on ClickFunnels successfully.
What a quick study you are :)
You would repeat the process for every other funnel you create.
Now, if we check our example again, we see this:
Notice the new clean and clutter-free SmartVideo player? The YouTube player that's laden with links and YouTube branding is gone!
Note: Long videos take time to convert. My sample video was about four minutes long, so it took about five minutes to convert.
How do you know when your video is fully converted?
You will see Video Acceleration: On when you play and pause the video:
Not bad for about five minutes of your time :)
In the next section, we learn how to customize the SmartVideo player further.
How to Customize the SmartVideo Player Further
You can customize the player further using SmartVideo tags, which allow you to add player controls, autoplay, mute, and loop your video.
- Unlike the Swarmify snippet that we added to the header (Settings > Tracking Code > Header Code) in the previous section, you add SmartVideo tags directly where you want to display the video i.e., anywhere inside your page. Don't worry, we have a great ClickFunnels example towards the end.
- If you add autoplay, it's advisable to add muted as well. Otherwise, your video will autoplay with sound, which is annoying. Also, many browsers restrict autoplay if the video is not muted. Finally, don't remove the controls tag or your video player won't have the play button and other controls.
- If you use YouTube as your video source, set videos to unlisted instead of private. Also, use the embed link e.g., https://www.youtube.com/embed/ZfJ7Kv5DblU instead of the direct link e.g., https://www.youtube.com/watch?v=ZfJ7Kv5DblU
That out of the way, here are the available tags:
If you'd like to add a poster image to your video, copy-paste the following code on your page.
<smartvideo src="path/to/my/video.mp4" width="1280" height="720" class="swarm-fluid" poster="path/to/my/image.png" controls></smartvideo>
N/B: Replace path/to/my/video.mp4 and path/to/my/image.png with actual paths to your video and poster image respectively.
Additionally, you can adjust the width and height as you see fit.
To autoplay your video, use the following SmartVideo tag:
<smartvideo src="path/to/my/video.mp4" width="1280" height="720" class="swarm-fluid" controls muted autoplay></smartvideo>
Notice I have already included muted in the above tag.
To begin playback with audio muted, use:
<smartvideo src="path/to/my/video.mp4" width="1280" height="720" class="swarm-fluid" controls muted></smartvideo>
To loop your video to replay once it ends, use:
<smartvideo src="path/to/my/video.mp4" width="1280" height="720" class="swarm-fluid" controls loop></smartvideo>
To prevent the video from playing fullscreen on Safari iOS, use:
<smartvideo src="path/to/my/video.mp4" width="1280" height="720" class="swarm-fluid" controls playsinline></smartvideo>
To make the player unresponsive (fixed width and height), remove class="swarm-fluid" from your tag.
Working ClickFunnels Example
To illustrate how to use SmartVideo tags in ClickFunnel, I created another sample page, where I'm selling trips to Mars :)
I will be replacing the highlighted image of phones with a SmartVideo tag, which will place a clean and clutter-free video player, right there at the top.
Note that you can place your SmartVideo tag anywhere you want, ours is just a quick example.
I borrowed this video: https://www.youtube.com/watch?v=-kU6fMGh4l4 from Newsthink YouTube channel. However, I will be using the embed link: https://www.youtube.com/embed/-kU6fMGh4l4 instead of the direct link.
That way, Swarmify can fetch the video for processing :)
My ready SmartVideo tag looks like this:
<smartvideo src="https://www.youtube.com/embed/-kU6fMGh4l4" width="640" height="360" class="swarm-fluid" controls playsinline></smartvideo>
Let us dive in.
Customize Your ClickFunnels Funnel
Log in to your ClickFunnels dashboard, navigate to your funnel/page and click Edit Page:
Inside the ClickFunnels Etison editor, I removed the image by mousing over and clicking the Delete button, as shown below:
Next, I clicked Add New Element:
Alternatively, you can add a new element from the Elements tab shown in the image above.
Clicking Add New Element brings up a sidebar. Scroll to the bottom and click Custom JS/HTML, as shown below.
Next, copy-paste your SmartVideo tag in the code editor, and click close (x):
Finally, hit the Save button:
Pro Tip: Don't forget to add your Swarmify snippet into the Settings > Tracking Code > Header Code like we did earlier. You must add the Swarmify snippet to whichever page you're editing for the SmartVideo tag to work.
Oh, here is the final result:
And there you have it, you've learned how to install (and use) Swarmify on ClickFunnels.
Now you're ready to serve faster and high-quality videos to your prospects like a boss.
Who's the boss?
You are :)
ClickFunnels is a fantastic tool to generate a constant stream of leads for your business. It offers you a lot of power to build marketing funnels without technical knowledge.
At the same time, Swarmify is a powerful video acceleration platform that allows you to deliver 12x faster videos than the industry average. It's incredibly easy to integrate with several platforms, including ClickFunnels.
We hope our guide helps you to install Swarmify on ClickFunnels. Have questions or suggestions? Please let us know.