What Does 5G Mean for Video Marketing?

Are you curious about the opportunities that the 5G network creates for video marketing? If so, you will love today's post.

Video marketing is a fantastic way to spread your brand message, engage users and promote your products.

However, current cellular networks can limit your video marketing outreach, more so for users without a high-speed internet connection. We're talking about users on 3G and - God forbid - 2G networks.

Users may not perceive your brand how you wish since slow networks can affect the delivery and quality of your video content, including ads.

5G, on the other hand, means great things for your video marketing campaigns. If you're an absolute beginner, 5G is simply a cloud-based fifth-generation cellular network.

It's way faster (peak data rates up to 20Gbps) than previous mobile networks, including 4G.

Additionally, 5G has low latency (the time data takes to move between devices) and offers you much more bandwidth, which is great for anybody who works with large files such as videos.

In general, the 5G network means more people will consume more video content without worrying about sluggish playback, stalling out, and excessive costs.

This opens many doors and a world of opportunities for the avid video marketer who is willing to try new techniques.

You have more users watching more of your video content, which offers you plenty of digital real estate to reach more users and boost engagement rates.

Of course, provided you're doing video SEO right and creating exceptional videos.

Without buffering and stalling to worry about, 5G offers businesses, marketers, and content creators a smooth way to deliver video to their users.

That, plus 5G will be more accessible and powerful enough to power everything from smartphones, laptops, and smart TVs, and IoT devices.

But...

How Does 5G Affect Video Marketing?

5G is twenty times faster than 4G, which means more data can be transmitted at any given time. As such, users can watch, download, and interact with your videos faster and without hiccups.

For video marketers, the faster 5G mobile network offers an all-in-one solution to the issues of limited bandwidth, slow speeds, and prohibitive costs.

5G also offers you new ways to harness the power of interactive video experiences. It's a wonderful time to try media such as augmented reality (AR) and virtual reality (VR).

If you're curious how the 5G network will affect your business, let us move on to the next section and discover, what 5G means for video marketing!

Your Digital Presence is More Crucial Now

5G means more people will consume online video content than ever before.

Why?

That's simple; 5G offers faster load times and better connectivity than any other mobile network before it.

Also, 5G allows more devices to connect to the network (per square meter) compared to 4G and other older networks.

That means you're missing out on increased exposure if you don't already have an online presence.

It's especially true as more people purchase 5G-enabled devices to take advantage of the faster speeds.

Additionally, more people will spend lots of time watching a ton of online videos since they don't have to worry about load times and buffering.

Will your target audience discover and watch your videos? Or someone else's?

That said, how do you maximize the potential of 5G?

Firstly, ensure you have professional and active profiles on all major social media platforms such as Facebook, YouTube, Instagram, and so on.

If you don't have a website, create one and start blogging about your niche and brand.

On top of that, always endeavor to create awesome viral videos that are meant to boost brand awareness.

Pro Tip: Place one such video on your landing page to boost conversions by 80%.

Indirectly, the 5G network means more exposure for video marketers. More people will be connected to faster internet, which means your videos will reach more users easily.

Digital Ads on More Screens and Surfaces

With better connectivity and higher speeds, you will see more digital ads anywhere there is a 5G connection.

Typically, you see ads on your phone, computer, and - at times - on screens in malls or airports.

5G changes all that. Now, marketers can place creative video ads on more screens and surfaces, including in rural areas where the network is available.

Thanks to the high speeds and expanded bandwidth, visuals, audio, and other elements in your video ads will be enhanced.

Other than displaying ads on more screens and surfaces, more businesses might also experiment with technologies such as augmented reality (AR).

In this case, brands will use 5G faster and better connectivity to push video ads to users with AR cameras or glasses.

Speaking of AR, 5G also means...

AR and VR Will Be More Realistic

Did you know that consumers in South Korea can visit the supermarket in virtual reality (VR) to do their shopping? Yes, that's right.

IKEA, the furniture giant of the world, used augmented reality (AR) to create their Place mobile app.

The app shows customers how furniture will look in their houses long before purchasing.

Both AR and VR have practical applications in the real world, and you can expect the trend to grow as 5G rolls out across the globe.

As internet speeds increase, marketing experts expect AR and VR to be more realistic, seamless, and immersive as marketing media.

As such, you can expect more brands to sponsor product placements in VR-based games and AR apps.

On top of that, more and more brands will invest in branded AR experiences, like the examples in the above video.

The examples are pretty nice, right?

AR, VR, and 5G technologies create room for synergistic experiences that mean...

Digital Advertising Will Become More Interactive

Well, you better start creating more immersive ads because with 5G powering all these new technologies, you can expect quite some competition from other digital advertisers.

The best thing is you will be using 5G (and other technology) just like your competition, which - sort of - levels the playing field.

Still, you can take the fight to the competition using interactive video ads.

Any idea what I'm talking about?

Well, I'm about 95% sure that you have probably seen and played around with an interactive ad. Let's make that 99%.

I'm talking about those mobile game ads that let you play the game in the ad before downloading it.

Sound familiar now?

I knew you'd get it :)

That said, video marketers can use the high-speed and low-latency capabilities of 5G to offer creative ads that allow users to interact with the content.

You know, something like this:

With buffering and technological limitations of older networks, creating interactive ads meant locking out a large group of consumers.

But thanks to 5G, you don't have buffer-time, bandwidth limits, and other limitations to slow you down.

You can invest in new forms of video ads and connect with users more intimately.

Of course, this will only become feasible when 5G connectivity reaches more areas. Keep in mind that we already have interactive ads with 4G, but the ads are more accessible with 5G.

Speaking of 5G becoming accessible in more places...

Marketing Processes Will Become More Improved

Collecting data about your customers is a tedious and expensive undertaking. It can days or long hours to gather all the different analytics reports and track down lots of data.

But this could all change thanks to the 5G network. The higher speeds mean that data mining to create personalized user experiences will take a matter of seconds.

On top of that, video marketers will be able to collect more data than they could with older generations of mobile networks.

Dealing with Big Data won't be a problem anymore. 5G will enable marketers to develop AI systems that churn and analyze massive amounts of data within minutes.

Additionally, marketers will pinpoint the user's location with laser-sharp accuracy and deliver personalized video ads on a screen or surface near the user.

Plus, since you're collecting a huge amount of user information via different devices, you will be better placed to create detailed buyer personas in seconds. That means you can show the user exactly the ads they want.

Moreover, 5G will speed up marketing projects and daily tasks such as office workers communicating virtually with their remote co-workers. In addition, 5G can be used to enable and speed up automated marketing tasks.

Recap: What 5G Means for Video Marketing

Before we get to the end, let us go over what we learned here today. For starters, we all now understand what 5G is all about.

It's a cloud-based fifth-generation cellular network that is way faster than any earlier-generation mobile network.

5G has the lowest latency at the time of writing coming in at just 1ms, which is (btw) a lot faster than human reaction.

Low latency means that data is transmitted between devices in real-time without noticeable delays.

The high speeds and low latency mean you must invest in super-fast websites in the future. That's because 5G users won't wait 5 seconds for your site to load.

Additionally, the superior capabilities of the 5G network will make technologies such as AR, VR, mixed reality (MR), holograms, and interactive ads more accessible to video marketers.

5G also means video marketers will deliver content to users in record time. Now, you don't have to worry about creating high-resolution and HD videos.

You can create videos laden with colorful (but heavy) visuals to showcase your brand in the best light possible. 5G will deliver your videos to your audience seamlessly.

On top of that, video marketers will have an easier time tracking down a lot of data and creating analytics reports.

Faster data mining and reporting mean you can create buyer personas and personalized experiences in minutes or seconds.

AI will also play a huge part in marketing, as 5G will change the video advertising landscape entirely.

5G will improve machine learning and help advertisers develop algorithms that learn as they interact with users at various points.

In a simple line, the future of video marketing after 5G is bright. The possibilities are endless for the video marketer who is willing to experiment with innovative technologies and ways of engaging users.

Conclusion

Mobile networks have come a long way since the 1G era. Today, we are seeing the future unfold before our eyes as 5G rolls out across the world.

This fifth-generation cellular network has opened not one but many doors for video marketers across the board.

The biggest advantages are the faster speeds, more bandwidth, and low latency that make delivering video content a breeze.

As the technology becomes more robust, you can expect less lag and more capabilities in a 5G world, no matter how you connect to the internet.

Even if you're not ready to invest in AR, VR, and interactive ads just yet, it's vital to keep up with the latest news within marketing technology circles to learn what others are doing (or not doing).

Also, it's the best time to up your social media marketing game since more people will join the 5G revolution.

Create social media profiles and make sure you're one of the most popular channels within your niche.

Don't forget to spruce up your website (or create one if you don't have one), and blog regularly about your niche.

On top of that, create killer content such as viral marketing videos meant for brand awareness, among other things.

Pro Tip: Before and after 5G is a common household name, you can deliver fast, buffer-free, and professional video experiences with Swarmify video acceleration tools.

Now You...

How do you think 5G will affect video marketing in the coming days?

Are you ready to adopt fresh marketing technologies that will thrive in the 5G world?

More precisely, what does 5G mean for you as a video marketer?

When everything is said and done, one thing is clear: 5G is here to stay.

Are you ready to adopt?