What Are Some Video Marketing Tactics That You Can Share?

Video marketing offers a powerful way to reach your audience. In this blog post, we’ll talk about video marketing tactics that you can use in your own video campaigns.

Continue reading to learn a few of the best insider video marketing tactics.

Telling a Great Story

Great marketing is about telling a good story, not going right for the sale. Before social media, business owners rented advertising space on television and in newspapers.

With social media, however, you can reach your audience directly. Still, businesses must now compete with entertainment.

You no longer have the option of interrupting entertainment and presenting your offering to a captive audience. Today, you must provide value if you want your digital audience to view your advertisements. That value lies in your story.

Creating Valuable Content

The best marketing videos tell an engaging story. In this way, they connect with viewers.

The better your story, the more your audience will understand your offering. More importantly, they’ll better understand the answer to the question, “What can you do for me?”

Budweiser epitomizes this concept. The company created the perfect example of storytelling with its tribute to Chicago’s beloved, late Harry Caray. The beer distributor created a video story that imagined Harry Caray announcing the Chicago Cubs World Series victory.

An Example of a Phenomenal Story

Mr. Caray was Chicago’s hometown announcer starting in 1982. He fulfilled that role until his passing in 1998.

Budweiser marketers created a video by using recordings of Harry Caray’s voice overlaid with footage of the Cub’s win. They aired the commercial following citywide celebrations of the Cub’s victory.

This digital marketing tactic combined history, brand equity, and nostalgia. Around the world, Cubs fans immediately connected with Budweiser’s presentation.

Although Mr. Caray was gone, the commercial was a phenomenal way to pay homage to the adored announcer. This kind of genuine respect and sentiment resonated deeply with devout Cubs fans.

Capturing Viewers’ Attention

You must use your first few seconds of audience engagement wisely. Citizens have an increasingly short attention span. You’re lucky if you have close to 10 seconds to capture someone’s attention.

In other words, you need to get to the point of your story fast. You need your video to capture someone’s attention instantly. What’s more, you need your brand message to catch someone’s eyes as they’re quickly scrolling through a social media feed.

You have a few precious seconds to clearly tell your audience what your video’s about. In that time, you need to show your audience that your video is worth their time. In other words, you need to create a “hook.”

Creating a Hook

In marketing, a hook is something that grabs peoples’ attention. You’ll need a good hook at the start of your video. It’s a sort of preview of what’s to come.

It’s important that you master creating great hooks. You’ll find much more success across your digital marketing campaigns with phenomenal hooks.

Your hook needs to provide instant value. For instance, you could start with a question that’s important for your audience. That question will indicate to your audience that you have an answer for their pressing concern.

Enticing Your Viewers with Thumbnails

You also need to choose an interesting thumbnail for your videos. You should choose a thumbnail for your videos whenever the feature is available.

An excellent thumbnail is a great way to grab viewers’ attention. It will make them get excited about your video before they view it.

You want to choose your thumbnail carefully. A good thumbnail will improve your play rate.

Choosing a Great Thumbnail

Remember, you need to catch fleeting eyes with your video advertisements. A thumbnail is one tool in your arsenal that enables you to do just that.

You must choose your thumbnail wisely. Stay away from motion-filled, blurry shots.

Your thumbnail should suggest that your video is high-quality. If your thumbnail’s blurry, pick a different frame. Instead, choose one where everything looks crisp and clear.

A great thumbnail will introduce your audience to the coming story. It will show them what to expect.

Don’t Rely on Audio

It might surprise you to find out that a significant amount of video views take place without audio. Your audience might view your videos under different circumstances.

Here, it’s critical that you think of ways to make your video interesting and engaging without sound. Your silent video should be just as engaging as it is with audio. This kind of approach will boost the effectiveness of your video content.

You’ll need to engage your viewers with enticing visuals. You may also consider using your video to drive traffic back to related video content.

Your video captions should help your audience follow along, even when they don’t have sound. If they do have sound, however, you must provide them with an equally pleasant experience.

Video Marketing Tactics for Silent Video

You have a few options when it comes to optimizing your videos for viewing without sound. For instance, you can incorporate beautiful visuals.

You can also make information easier for your audience to find by making use of key moments in Google search results. Also, you can make use of text-heavy descriptions.

You also want to make sure that subtitles are available for your video content. Subtitles are a great benefit for viewers who have the sound turned off.

You also want to optimize your videos for viewers who take advantage of audio. The sound you provide should add additional value. Also, the audio of your video should bring your story to life.

Don’t Forget the CTA

It’s critical to create a call to action (CTA) for any marketing message that you create. Video advertising is no exception.

Your CTA doesn’t necessarily have to lead directly to a signup or sale. There are many ways that you can use your CTA, including:

• Asking for channel subscriptions

• Asking viewers for comments

• Compelling viewers to share your content

• Guiding your audience to your other content

• Requesting follows

• Requesting likes

Also, don’t feel as though the end of your video is the only place for you to include a CTA.

CTA Placement

This point raises a question as to where you should place CTAs in your video. There are three key places where you can include CTAs in your video, the beginning, middle, and end of your reel.

A pre-roll CTA at the very start of your video ensures that all viewers see it. It also gives viewers an opportunity to click on your CTA.

Meanwhile, you can include a mid-roll CTA anywhere from the beginning to the end of your video. The trick here is to introduce your CTA when viewers are most engaged.

Finally, you can include a post-roll CTA at the very end of your video. This kind of CTA enables you to build interest and make sure your viewers are highly engaged when you present your offer.

Adding CTAs to Your Videos

The most popular CTA is post-roll placement. This kind of CTA tells your audience what they should do next.

You could even create a common CTA theme across all your videos. When done correctly, a whimsical CTA can compel your viewers to act.

What’s more important than where you place your CTA, however, is that you create one. CTAs are remarkably effective for compelling viewers to take a desired action.

In many cases, if your viewers like your content, they’ll take your suggestion and go forward with your CTA suggestion. Who knows? If you’re lucky, you may create a coveted viral video using this technique.

Mid-roll CTAs: A Different Alternative

A mid-roll CTA might not feel natural. Still, many video marketers have used this tactic successfully.

What you may find even more surprising is that a mid-roll CTA has higher conversion rates compared to pre-roll and end-roll CTAs.

You can even have several mid-roll CTAs throughout your video. Think of them as cues that compel your viewers to act.

Optimizing Your Video for Search

People conduct billions of searches every day. Just as many people search specifically for videos every month. What’s more, search activity is trending toward video content.

With this in mind, it’s vital to optimize your video content for search engines. If not, you could miss out on a significant chance to engage with your audience.

Just as with content marketing search engine optimization (SEO), there are a few conventions you want to learn when it comes to executing video optimization. These kinds of tactics will help your videos show up in search engine results.

Let’s start with keywords.

Using Keywords in Your Title

It’s important to include your primary keyword in the title of your video. You may have heard of blog or website SEO.

This concept is the same for video marketing. You want to include the keywords for which you want to rank in your title.

Optimizing your title is one of the most important things you can do if you want to rank well in search results. You should always include your main keyword in the title of your video.

Also, keep your title under 66 characters. This way, the search engine won’t cut it off when it shows up in results.

Building Video Descriptions

It’s also important to create descriptions for your videos. Many video services give you an opportunity to write a detailed description of what your video is about.

Your video description is valuable digital real estate. It’s another opportunity to make good use of important keywords.

Just like with content, however, you want to avoid keyword stuffing. Also, avoid simply adding a bunch of random keywords in the description field. It’s important to ensure that your description does a respectable job of explaining the story your video’s going to tell.

Collaborating for Success

Another fantastic benefit of video marketing is your access to star power. Most computer-savvy consumers trust peer recommendations compared to advertisements.

The internet is full of other brands that are willing to collaborate and influencers who are available for promotions at an affordable price point. With these kinds of collaborations, you gain access to a trusted influencer. When they recommend your product, their advice feels more genuine and trustworthy compared to an advertisement.

The best kind of collaboration is when you can connect with a partner that truly loves your offering. Their belief in what you have to offer will translate into a highly convincing testimony when they speak to their audience.

Before the internet, brands were what they told people they were. Today, however, brands are what other consumers have to say about a good or offering. A collaboration with another trusted brand or influencer is an excellent way to build your brand’s reputation.

Committing to Publication

Finally, when it comes to video marketing, consistency is key. Your audience will expect regular content updates. With this in mind, you should create a video posting schedule.

You may not have previously thought much about the schedule of your videos. You may need to adjust your thinking when it comes to the timing of creating videos.

Often, this oversight can lead to random video postings. Instead, you should think of video advertising in terms of campaigns. In other words, you should schedule your programming just like a mainstream television show.

Think of the story that you want to tell your audience. Now, break that story down into multiple parts.

With this framework, you can post a new addition to your story every week. Now, you have a powerful online marketing tool to keep your audience continuously engaged.

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