Marketing

Top 10 Video Marketing Influencers in 2021

Fredrick Muriuki

Apr 15, 2021 • 9 min read

Looking for some inspiration? Want to stay up to date with the latest news in video marketing? If so, you will love our list of top 10 video marketing influencers to follow in 2021.

The key to success in digital marketing is adapting to the ever-changing landscape.

The only problem?

There are a ton of changes and paradigms that video marketers across the board can barely keep up.

Not to mention you have to keep learning modern-day strategies such as video marketing or you'll become obsolete.

Not to worry, however, because there is an effortless way to learn quickly. And it has everything to do with video marketing influencers.

Keeping up with video marketing professionals is one of the easiest ways of arming yourself with the right tips and strategies to move your campaign forward.

If you're looking for some video marketing inspiration, tips, and successful strategies, you'll love today's collection of video marketing experts.

We have handpicked 10 of the best video marketing influencers around. The list consists of video marketing experts who - through blood, sweat, and tears - have learned the ropes and earned their stripes.

Without further ado, let us start.

1. Brian Dean (Backlinko.com)

Brian Dean is obviously one of the most popular digital marketers of 2021. I've been following him since I discovered blogging, and his tips have always come in handy.

Don't take my word for it, the guy has been featured on popular publications such as Inc., SocialMediaToday, and The Huffington Post. He's got the clout and the skills.

Brian has SEO, link building and traffic generation down to a pat. On top of that, he "invents" some of the most eccentric video SEO strategies that many people don't know exist.

If you follow Brian's YouTube channel, you will never run short of successful video marketing strategies for your business. He offers real and actionable advice, which makes his videos quite popular among digital marketers.

Follow Brian: Website: https://backlinko.com; YouTube: Brian Dean); Twitter: @backlinko; Instagram: BrianDean

2. Neil Patel (Neilpatel.com)

Neil Patel is more of an SEO guru than a video marketer. But if you search "Neil Patel video SEO," you will quickly see why this top digital marketing influencer features on our list.

His vast knowledge of search engine optimization can help you shape up your video SEO (and digital marketing campaign in general).

He is a respected expert in digital marketing and has worked with some of the biggest brand names in the world. His work has featured on Forbes and other popular websites.

Neil Patel knows his stuff, which is why President Obama recognized him as a top 100 entrepreneur under the age of 30. That was just the other day, but the awards keep coming.

Follow Neil: Website: https://neilpatel.com/; YouTube: Neil Patel; Facebook: Neil Patel; Twitter: @neilpatel; Instagram: neilpatel

3. Scott Stratten (UnMarketing.com)

Ah yes - millions of downloads and video views later - and Scott Stratten and wifey still kill it at UnMarketing, where they have mastered the art of viral video, among other things.

And they are damn good at it because you'll catch them speaking at events for brands such as Microsoft, IBM, and other big players.

Scott can tell you one or two things about videos, and you'll know it's great advice. Stratten is a maverick who has co-authored six books with his wife and vows he will never stop Un-Marketing.

He offers great advice, so you better follow him on social media.

Follow Scott: Website: https://unmarketing.com/; YouTube: Scott Stratten; Twitter: @unmarketing; Instagram: unmarketing

4. Gary Vaynerchuk (Garyvaynerchuk.com)

Gary is a born entrepreneur not afraid to venture into the world. He runs the massive VarnerMedia empire that employs over 800 people.

A serial businessperson since birth, Gary leverages slick salesmanship and top-notch marketing strategies to conquer the world of business. But why does he appear on today's post about video marketers?

You probably didn't know that Gary created massively successful video shows and vlogs that saw him feature on popular interviews with the likes of Conan O'Brien.

As such, he knows his stuff when it comes to working that video magic. Follow him for daily updates about business and entrepreneurship, among other topics. He's quite active on all social platforms.

Follow Gary: Website: https://www.garyvaynerchuk.com/; YouTube: GaryVee; Facebook: GaryVee Video Experience; Twitter: @garyvee; Instagram: garyvee

5. Video Influencers (Videoinfluencers.com)

They say two heads are better than one and the Video Influencers agency is proof enough. Brought to you by Sean Cannell and Benji Travis, Video Influencers is where you go if you want to CRUSH IT with video.

The Video Influencers website is chockful of top-influencer interviews, tips, and the best advice from video marketers who know what works and what doesn't. If you want to learn how to increase your views like a pro, these are the guys.

It's the one duo you want to follow on social media if you are looking for a new perspective and fresh ideas about video marketing. They are a fun group that aims at teaching the world how to win at video marketing.

Follow Video Influencers: Website: http://videoinfluencers.com/; YouTube: Video Influencers; Facebook: Video Influencers; Twitter: @videoinfluencers; Instagram: videoinfluencers

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6. Laura Clery (Lauraclery.com)

Facebook sensational Laura Clery is definitely a force to reckon with as far as video marketing goes.

Thanks to her funny videos, wit, and lots of dedication, she has carved herself a nice personal brand that has over 14 million followers on Facebook.

By leveraging a great sense of humor and her alter-ego to address everyday issues, Laura Clery creates viral videos that sit well with her ever-growing audience.

And who doesn't crack at her "Me Trying to Flirt" aka "Steeeven!" videos that propelled her to stardom? Her hilarious videos make my day every time.

If you need some much-need inspiration and a good laugh, go check out how things go down on Laura's social media pages.

Follow Laura: Website: https://lauraclery.com/; YouTube: Laura Clery; Facebook: Laura Clery; Twitter:@LauraClery; Instagram: lauraclery

7. Supercar Blondie (Superblondie.com)

If you love supercars, you've probably met Supercar Blondie already. With over 36 million followers under the belt, all her videos are major hits with millions of views.

Clearly, she is a talented video marketer (and a former professional TV journalist, btw) who drives massive amounts of traffic and engagement. Or maybe she has a secret recipe hidden somewhere. Hehe.

She is the girl with cars, and creates car entertainment, which happens to be quite lucrative. Raking in over $1.4M per year,"...she is the best paid and most influential motoring Instagrammer."

Follow Supercar Blondie for busts of motivation on those slow days when creative juices just won't kick in. Plus, you will learn a lot about cars and enjoy the high-quality videos when she takes the cars for a spin.

She works with an awesome team of video content creators who also know her as Alex Hirschi, the 2020 Breakout YouTuber of the Year winner. She is something else, Supercar Blondie. She is something else.

Follow Supercar Blondie: Website: https://supercarblondie.com/; YouTube: Supercar Blondie; Facebook: Supercar Blondie; Twitter: @supercarblondie; Instagram: supercarblondie;

8. Nas Daily (Nasdaily.com)

Nas Daily was born when the founder, Nuseir, set out to create a one-minute video every day for 1,000 days.

Before long, Nas had millions of followers on social media, and his 1-minute videos from around the world became an instant hit. He shares mostly about traveling life hacks.

Today, they have Nas Studios where they offer professional video production services, and Nas Academy, which enables video creators to be educators.

You can learn a lot from the 60-strong team in the image above. And whenever you wanna take a tour around the world without leaving the comfort of your seat, just play some Nas Daily videos :)

Follow Nas Daily: Website: https://www.nasdaily.com/; YouTube: Nas Daily; Facebook: Nas Daily; Twitter: Nas Daily; Instagram: nasdaily;

9. David Murdico (Supercoolcreative.com)

David Murdico is one of the best-known names within video marketing circles. He is the brains behind the Supercool Creative Agency that specializes in video advertising.

He has vast video marketing experience, and his Twitter account is evidence enough. His feed serves a lot of articles, example, videos and tips that help you to improve your video marketing strategy.

If there is one video marketing influencer you must follow, it is no other than David Murdico.

You stand to learn a lot from the man who makes "...the video ads, tv spots, game trailers, and crowdfunding videos that help brands, SMBs, and startups grab attention and sell more."

Thanks to a skilled team and dedication to high-quality video production, David Murdico (operating as Supercool Creative Agency) has worked with some of the coolest brands in the world.

The agency works with a diverse network of video producers and crews from around the world to create amazing video advertising content.

Follow David: Website: https://supercoolcreative.com/; YouTube: supercoolcreative; Facebook: Supercool Creative Agency; Twitter: @davidmurdico

10. ERB aka Epic Rab Battles of History (Erbofhistory.com)

Last but definitely not least, we have ERB, which is an acronym for Epic Rab Battles of History. ERB is a funny YouTube web series created by Peter Shuloff and Lloyd Ahlquist.

The show pits notable historical and pop culture figures against one another in a rap battle format. I must agree the videos are quite funny and produced well.

Theirs is quite an original idea, which makes it refreshing in a world of copycats. It's a great example of how you can define your own niche and make it big in the video industry.

That's right, most of their funny videos have millions of views, and the channel has 3.7 billion lifetime views. If you are having a difficult day, ERB will make you burst out laughing hard.

ERB is also a fitting example of how you can achieve consistency and create value while entertaining your audience. If you watch their videos carefully, you'll get the feeling these guys have done their homework and know what they are doing.

Follow ERB: Website: https://www.erbofhistory.com/; YouTube: ERB; Facebook: Epic Rap Battles of History; Twitter: @ERBofHistory; Instagram: erb

Wrapping Up

Video marketing is here to stay. In fact, you can expect the industry to grow tremendously in the coming days.

The growth will be fueled by the proliferation of technologies such 5G networks, and the inherent need by video marketers to compete for viewers.

This is the best time to leverage the power of video marketing to spread brand awareness, drive relevant traffic, grow your community, and - ultimately - increase your sales.

If you need video marketing articles, best advice, expert opinion, insights into the future, inspiration, new strategies, or quick tips, the above list of video marketing influencers is a great place to start.

I took several coffees and hours to create a balanced list, but I'm well aware it's nowhere near comprehensive. There are many more video marketing influencers out there, so if I left out your favorite star, don't feel disappointed.

I'm sure your fave video marketing expert is killing it too, and we would love to add him/her to the list. Until another day, we hope you find new friends and inspiration from today's post.

#staysafe