How to Create Incredible Video Marketing Content for Your Business

Just how important is video content to the success of your digital marketing strategy? The simple answer is “extremely”.

The available statistics on video marketing strategy say it all. For example, 86 percent of businesses leverage videos as a marketing tool and have witnessed a positive ROI as a result. If you don’t jump on this trend, you’ll be passing up a huge opportunity to reach your customers.

This is why we want to tell you how you can create breathtaking video marketing content for your business. Read on to learn about some video marketing tips that can take your digital marketing to the next level.

Understand Your Audience

Before creating your video content, you should understand your target audience inside out. Who are your customers? What problems are they currently facing?

You should also research the content that would appeal to these customers. In addition, you’ll need information on what they’re looking for online or on social media. Ask yourself what the customers would expect from your business.

A deeper insight into your target audience will help you make videos that resonate with them. It will help you create videos that address their pain points.

Knowing your target audience shouldn’t be difficult, especially if you’ve got their data. You can check the results of your previous content to see what would work perfectly.

You can also rely on your SEO reports to get an idea of the type of content your audience would love. Considering your target audience’s interests will increase engagement and conversions.

Make a Video Content Plan

A great video will require you to make a plan before you even turn on your camera. Start by asking yourself why you are making the video. Every video content decision you make will be tied to your video’s purpose.

You should agree on a clear purpose with your digital marketing team to avoid the hustle of reshooting, editing, and anything else that might waste time.

Your plan should include your goal. You could be seeking to increase brand awareness, sell more products, or get more email list subscribers.

Your goals will depend on the action you want your audience to take after watching the video. Having a clear plan will ensure that you don’t create videos just because others are doing it.

In summary, your video content plan should include the following:

• The video’s goal
• The audience you’re targeting with the video
• The types of videos you intend to create
• The video hosting platform you intend to use
• Creative requirements

Tell a Story

Your target customers will love a good story—a story that will reel them in and keep them on the edge of their seats. Ensuring that your video marketing content tells a story will be an effective way of increasing viewer engagement.

Instead of just going straight to introducing your product, tell a story using your video. A perfect video will have an introduction, a middle part, and an end.

Your video’s introduction should capture the viewer’s attention and keep them yearning for more. It should entice your viewers to keep watching to discover more details about your subject.

The middle part is where you build your story by providing more details. A good practice is to ensure that the content is valuable and relays vital information to the viewers.

Your video’s end is the perfect point to drop your call to action. Here, you should be straight about what you want the viewers to do with the video’s information.

The story you tell will depend on the goal of your video marketing content. However, it should be informative and entertaining. Your story should also incorporate one persuasion technique to convince your viewers to take action.

Keep the Content Short and Simple

Internet users today have a very short attention span. There are millions of posts for them to see on social media platforms. As such, they won’t spend much time looking at a single video or post.

You need to bear this in mind when creating your video marketing content. Your video will be competing for attention with others on the hosting platform you choose. Keep your videos short and simple to tip the scales in your favor.

Keep cutting the length of your video until you can tell the same story in the shortest time possible. In this case, you’ll need to pay a video editor to cut off the content that has no value and compress the valuable content into a short video.

A shorter video will increase your viewers' chances of watching it to the end. This means they will see your CTA and most likely take the intended action. Your message should also be simple to avoid boring your viewers.

Have an SEO Strategy

The higher your video ranks in search engines, the more organic traffic you’ll have on your website. For this reason, you should make your videos more discoverable by considering video SEO.

The idea is to optimize your video for popular search engines. In turn, more people will find the video when they use the relevant keywords in their internet search.

One video SEO tip you should leverage is using the right keywords. You’ll need to understand your audience's exact search queries when searching for your products and services. You should include these keywords in your video’s title and description.

You’ll also need to choose a reliable video hosting platform. A platform like Swarmify will ensure that your video plays smoothly without interruptions due to lags, blurriness, or ads.

Your thumbnails should be engaging. Although this isn’t an SEO strategy, it will attract your viewers to click on the ad once they see it on the results page. The thumbnails should be colorful, eye-catching, and branded.

Be Clear on What the Video Is About

If you want your video to garner more views, be clear on what it entails. People will need this information to decide whether to watch the video or not.

Before people watch your video, they will skim its title. They will also read the description to determine whether the video piques their interest. Skimming will be easier than watching the first few minutes of your video.

So, write an informative and accurate description of your video. The description should be simple and highlight what the viewers will gain from watching your video.

You can also transcribe your videos to allow readers to see your content in text format. They can skim the text first and decide whether to watch your video.

Include the Proper Music

Your video should take your audience on a visual and aural journey. When you use these two elements well, you’ll give your viewers an immersive experience.

Music is a powerful tool that can dictate the mood of your video content. As such, you should choose the right music for your video. You should select the type of music that evokes the viewers’ emotions and captures their attention.

If you don’t want to pay an arm and a leg for the music, you should consider using free music for your videos. You’ll have many options where you can find the best music for free. Examples include the free music archive, Hooksounds, and Musopen.

When choosing your video, you should also consider your audience. Would the audience be interested in the newest hip-hop track? Should you use music that would appeal to more diverse demographics?

Your music choice will also depend on the purpose of the music. Is it just background music or something that carries a message?

Before settling on the music choice, think about whether you’ll speak or narrate to your viewers. If so, don’t choose music that will interrupt your message.

Your video content may not need music throughout. In such cases, consider using bookends to introduce and close your videos. This way, you won’t leave the viewer feeling like your video is incomplete.

Incorporate Social Proof

Your videos will yield more conversions if they include social proof as a way of persuading others. After all, people are more likely to trust your brand if someone else promotes it. So, if you want to build credibility with your video, include tools like testimonials and customer reviews.

Research shows that 72 percent of consumers trust a business if they read positive reviews and testimonials. This figure tells you that social proof is an opportunity you shouldn’t let slip by.

When making your video, make sure that viewers see the likes and the positive comments. This will be enough proof that other people find your video valuable or informative.

You can also make videos of testimonials about your products and services. One option would be to use selfie videos of your customers expressing their satisfaction with your products. Another option would be to animate their written reviews.

The bottom line is that you have to ensure that your testimonials are genuine and authentic.

Make the Best First Impression

The appearance of your video will determine whether your viewers will stick around to the end. As such, you should pay attention to details like the video quality, sound, and appearance of your thumbnails.

Ensure that your video’s sound and lighting are top-notch, as these will be the first aspects that will ensure your viewers keep watching. Viewers may take a poor-quality video to reflect on products and services. So, if need be, hire professionals to shoot the video for you.

Your video should also have a thumbnail that catches fleeting eyes. Make sure that the thumbnail is not blurry, or motion-filled. In short, the thumbnail should suggest that your video is high quality.

Your video for business will also make a perfect impression if it has the information that viewers are looking for. The video should build trust in your product, encouraging more leads to convert.

Use the Right Video-Making Tools

To make high-quality videos, you’ll need to ensure that your shooting tools work for you. Although you’ll need a budget for these tools, there are some basics you should not ignore.

One is a camera that records high-quality videos. Although professional cameras like DSLRs are vital in capturing high-quality videos, they might not be necessary when you’re getting started.

Even your phone’s camera may be enough to film your video. All you’ll need to do is shoot using the highest resolution and avoid zooming in excessively.

You’ll also need lighting equipment. These may be as simple as a few clamp lights fitted with bulbs or a few light stands. You need to understand how to place the lights and which ones need to be brighter than others.

If you are speaking in your video, you should invest in audio equipment. You’ll need a high-quality microphone, like the lavalier microphone. You’ll also need a tripod to get a steady shot.

Once you’re done shooting, you’ll need editing software. You might need to hire a video editor to assist you. However, if you choose to DIY the editing, read some production blogs to learn valuable tips to make your content stand out.

Leverage the Trending Video Content Formats

In the world of digital marketing, strategies keep on changing to adapt to the needs of online users. Today, there are some video marketing trends that you can jump on to stay relevant to your audience.

More and more people are using live video instead of recorded content. You can leverage this trend to connect better with your audience and increase engagement.

Other trends that you can try include smartphone videography, vlogging, and the stories feature on social media platforms like Instagram. For example, you can use social media stories to post unedited videos of what goes on behind the scenes while producing your products.

Wow Your Audience with Exceptional Video Marketing Content

Video content is the lifeline of a successful marketing campaign in today's digital marketing world. We understand that creating great marketing videos might be an uphill task. However, this post has provided you with all the tips you’ll need to create video marketing content that will get you more conversions. Even the best video marketing content will not get you anywhere if you don’t choose the right video hosting platform. At Swarmify, we can help you deliver the best viewing experience for your audience. Browse our plans today and experience the difference our platform can make for your video content.