How to Create an Effective Thank You Video

Did you know that almost 90 percent of customers have no problem paying more if they've had a positive customer experience?

For business owners looking for ways to make their customers more satisfied, there is nothing more important than remembering to say "thank you." And there is no better way to express your gratitude than to create a thank you video.

We've created a guide to help figure out how to do this. Keep reading and we'll tell you what is essential to know.

Why It’s Better to Create a Thank You Video Than a Thank You Card

It has never been easier to create online videos. This means that it takes almost no time at all to offer somebody a personalized "thank you" to show that you really care.

Thank you videos are particularly helpful if you need to communicate with people who are located in different parts of the world.

If there are multiple people you want to thank within a single group, it's possible to create a video montage that can serve as a one-of-a-kind "thank you" tribute.

Advice for Creating an Excellent Thank You Video

Before you film a message for your thank you video, you should first take time to plan out what you're going to do. Here are some of the most important steps you should consider taking to create an unforgettable video.

Know What Your Goals Are

Keep in mind that there is nothing wrong with creating a basic thank you video that you don't plan out. But you can also add a call to action at the end of the video if you want to set yourself up for digital marketing success.

If you have an upcoming fundraiser that you're looking to spread the word about, there is no problem with mentioning it in your video. You also might want to take the opportunity to share about an upcoming sale or discount that you're offering to your most loyal customers.

Figure Out How You're Going to Produce Your Video

It's generally not a problem to create a selfie-style recording to share your gratitude if your message comes from your heart. If you want to create a more professional recording, it's worth investing in an inexpensive tripod or camera stabilizer.

You might also be interested in purchasing a new lens so that you can turn your camera phone into a professional-level piece of equipment.

If you know somebody who is able to create videos professionally, you should consider reaching out and finding out if they are able to help you to create your thank you video.

Regardless of what video production method you choose, you should make sure that you understand your audience, keep your message simple and to the point, and that you make it clear that the purpose of your video is to say thank you.

Be as Authentic as You Can

You can decide what tone you want your video to have. Maybe you want to entertain your customers or maybe you want to make them laugh. Whatever you choose to do, it's important to present yourself on camera in the same way you would show up for your customers in person.

When you're recording your message, there is also nothing wrong with going off-script. Sometimes you come up with great ideas on the fly.

If you don't choose to run with them, you might regret this later on. And if you don't like the recording that you've made, you can always shoot another take.

While you're being authentic, don't let your message run for more than five to ten minutes long. In fact, it's best if your messages are short and to the point, especially if you're creating a video to post on social media platforms such as Instagram.

Create Thank You Videos as Often as You Can

The most important time for a small business to send out thank you videos is after sales have closed. This is also an ideal moment to request that your customers leave reviews or refer friends and family to your business.

Customers who receive thank-you videos after they've purchased products or services are more likely to know that businesses are there for them to help with whatever they might need.

Thank You Video Ideas

Consider creating an end-of-the-year group video to express gratitude to all of your customers. Share how and why their patronage has helped your business out.

If you have enough time on your hands, you also might want to create happy birthday video messages or personalized thank you videos for your most important customers. If you are interested in doing this, it's a good idea to collect the birthday information of your customers on your website's sign-up forms.

It's also popular for businesses to record thank you videos on important holidays like the Fourth of July, Easter, Christmas, and Thanksgiving.

Lastly, you might be interested in creating an autoresponder thank you for a message so that you don't need to worry about thanking customers after they purchase your products or services.

Start Creating Thank You Videos Today

If you want to start expressing more gratitude for your customers, you should consider filming a thank you video. By doing this, your customers will have a more meaningful experience with your business and you will develop a strong relationship over time. This means that they'll be more likely to continue making purchases in the future.

If you're looking for a service that makes it easy to create a distraction-free video experience on your website, we're here to help you. Please don't hesitate to contact us today for a free demo.