Does Video Marketing (Really) Help Lead Generation for Small Business?

92% of marketers say video marketing is an important part of their strategy. Video marketing is simply the art of creating and sharing videos to boost your brand. A strong marketing strategy goes hand in hand with video marketing.

People love consuming videos more than any other type of content. Videos are both audio and visual, which helps boost engagement levels. Videos are also easier and faster to consume and thus so popular.

Video marketing can be helpful for generating leads. Keep reading to learn how to bring a good video marketing idea to life to draw more attention to your business.

The State of Video Marketing

Video is one of the oldest content dispensation tools. Since the first-ever Bulova watch television ad in 1941, the adoption of video as a marketing tool has never slowed down.

The rise of YouTube and small-business-friendly video platforms like Swarmify make video marketing more accessible than ever. People around the world watch more than one billion hours of video content every day.

People spend more than 100 minutes every day watching videos. Jonathan Barnard, Head of Forecasting at Zenith, says the average person will spend almost as much time watching videos online as they do watching television this year.

The crazy demand for videos prompts increased usage in marketing. More marketers are integrating video content marketing in their strategy to impress audiences.

How Video Marketing Can Help with Lead Generation

Video marketing isn't a top-performing advertising method for no reason. It can yield a lot of great results for your prospect pipeline. Here are a few ways that video marketing can help with lead generation.

Videos Boost Qualified Leads

In today's world, it's a no-brainer to add a video marketing strategy to your business toolset. Video is a perfect content type for boosting web conversions.

Video marketing is a good idea for small business SEO and boosting web traffic. Webpages with a video receive a higher engagement and generate more conversations. Many people would prefer watching videos over reading lengthy blog posts.

A higher engagement rate is helpful for SEO because it also boosts dwell times. Videos can keep people longer on your site and reduce bounce rates. This promotes better SEO performance and increases conversion rates.

SEO videos are likely to show on the top pages of search engines and boost your traffic. Video SEO improves your search engine rankings and boosts visibility.

Video Marketing Improves Quality of Content

Content is king and a good idea for your bottom line when it's packed with value. Valuable or quality content is a magnet for qualified leads.

The challenge for many small businesses is creating engaging and empowering content. But as market research shows, there's an easy way to improve content. This is video marketing.

For many people, reading chunks or blocks of text can be daunting. Videos can bring a visual appeal helping to engage the sense of sight. More marketers are embracing visual content to add value to their websites.

Google wants to rank expert and authoritative website pages. Videos can create a sense of depth and value, helping send positive signals to search engines. Visuals can make your pages more attractive, engaging, and empowering.

Video Is a Good Idea for Mobile Marketing

Many of the customers looking for information online use mobile phone search. Mobile phones provide instantaneous accessibility to entire digital channels and platforms.

There are over 6.4 billion smartphone users in the world. Mobile marketing has become an indispensable marketing tool as more customers use smartphones.

Entire businesses must integrate mobile marketing into their strategy to boost success. Video marketing provides a convenient and enjoyable form of content for mobile users.

Google says mobile users are likely to interact best with video content. Mobile users are more likely to watch, share and connect with branded videos. Mobile eases brand engagement with instantaneous branded videos.

Mobile small screens have a profound digital impact on many fronts. Google research shows that 50% of YouTube viewership comes from mobile devices.

And millennials are two times more likely to watch a mobile than a television video ad. To them, mobile is the first screen.

Videos Marketing Boosts Social Shares

Video marketing and successful social media marketing strategy go together. All the top social media platforms such as Facebook and Instagram count on video for high engagements.

Social media posts with videos receive more engagements and clicks. Taylor Hurff of 1SEO I.T. Support & Digital Marketing says, "Videos force scrolling users to slow down and pay attention to the post."

Producing, editing, and sharing videos is easy on social media platforms. All and sundry can create and post social media videos. This may mean you must produce top quality but it's also a great way to show authenticity and build trust.

Video marketing on social media is a great tool to show your brand's true colors. You can show personality and what you stand for in your industry without much hard work.

The secret to standing out on social media is creating eye-catching marketing videos. Viewers usually scroll down fast on apps. You must ensure your video content strategy is unique to grab their attention.

Video Builds Trust

Growing a strong online presence is more than owning an attractive SEO website. A strong brand builds from connecting with users and establishing trust.

Video content marketing is one effective tool you can use to nurture brand trust. Videos engage users and help ignite their emotions. Videos allow users to see the people behind your content, which builds authenticity.

Testimonial and brand story videos are some of the best trust-building tools. Testimonials can help overcome brand skepticism, while stories can boost customer relations. Videos present your brand in a conversational and friendly form.

You can use videos to break down complex information and explain your products. This will boost trust with your audience because you're addressing their concerns. 82% of customers feel positive about a brand after reading custom content.

Video Is a User Guiding Tool

Video is a perfect tool to show users the right path to your call to action. Videos come in handy regardless of a user's stage on your sales funnel. There are different small business videos to use on each stage and grab your user's attention.

Brand videos are useful in the top part of your funnel where users have no details about your brand values. They can inform your users what you stand for and what drives your brand. Good, branded videos will help humanize your brand.

Educational and explainer videos are essential for top-of-the-funnel video marketing. New users want to learn new things and understand your brand and products.

Once viewers know your brand, you have to make them see the value of continuing the relationship. This happens in the middle level of your sales funnel. At this point, share culture videos, testimonials, and press videos to develop a brand preference.

Acquainted customers aren't likely to buy from your business until you get to the top of their minds. Conversions may sometimes take up to seven brand impressions. Bottom-of-the-funnel types of videos like FAQs, product demos, and real-time videos can help get to your customers' hearts.

Video Marketing Improves User Experience

Every video you create is a tool to help your customers make better decisions in their buying journey. When a video addresses a customer's pain points, it improves your chances of converting more leads.

Appealing to a customer's emotions should be a primary goal of your marketing strategy. Igniting users' emotions is the key to building brand affinity loyalty and boosting sales. Addressing customers' pain points establishes your brand strength.

Video marketing provides a proactive and responsive tool to address your customers' issues. Videos, especially live ones, bring a sense of urgency to conversations. All types of marketing videos can make customers think you're responsive to their needs.

Video Marketing Increases Brand Awareness

Video is the most consumed form of content, making it an effective brand-building tool. Facebook videos alone receive an average of 8 billion views every day.

Your audience is likely to see your content when you invest in a solid video content marketing strategy. Optimized videos will receive more views and shares, and boost brand memorability.

Unlike text, video is both a visual and auditory tool. This means it's more memorable than other forms of content. A memorable video helps customers remember your brand, boosting leads and sales.

80% of customers admit to remembering a video they watched last month. Videos containing your brand visuals such as logos and colors will imprint your brand on customers' minds.

Fun and entertaining videos will help raise engagements and heighten brand interest. Anything entertaining can gain immense attention due to many views and shares. This further helps to boost your brand's online reach and awareness.

How to Generate More Leads with Video Marketing

As you can see, videos are powerful marketing for businesses. Companies using video marketing for business have more leads and better ROIs.

How do you ensure video marketing is good for your business as a small business owner? Here are some tips for building a powerful video marketing strategy.

Know Your Audience

The first thing to do when building a video marketing strategy is research. You need to understand your viewer and establish what content impresses them.

Your content needs to help them solve their problems. You should also know what their best channels are. Only create video content when you're sure it provides value and is likely to reach your customer.

Video marketing can boost leads, sales, and brand awareness when it resonates with your audience. Make sure it embeds your brand visuals, tone, and message to ease connection with customers.

Focus on Taking Traffic to Your Website

Sometimes a huge video following on some platforms is superficial. It creates a sense of success, but it doesn't help your marketing goals.

As a small business owner, you want value for your marketing spend. More traffic that results in more sales is the least you expect when building a video marketing strategy.

To gather more leads and prevent their leak, you need a clean video player. YouTube has always been popular, but its design makes you lose many leads. Users can switch to other channels, or YouTube ads can be distractive.

Swarmify is a clean and non-distracting video playing platform bound to hold and prevent loss of leads. It allows for playing videos on your site on the spot. Users visiting your site don't have to go to YouTube.

Alter Your Message to Suit Your Brand

Branding is about getting your fans feeling your business is their best fit. You want your videos styled in a way that reflects your brand.

Edit your visuals to ensure they evoke positive feelings about your business. Make sure tone, message, and visual assets reflect your brand.

Every single element in your videos should embody and emphasize your brand. Users should not feel like your brand lacks a unique appeal. Adding customizations like voice, color and logos can help viewers recognize your brand.

Optimize Videos for a Broader Reach

Hosting videos on your domain is the leading tool for optimizing videos. Search engines focus on videos from your domains rather than shared hosting.

You want your videos to appear on Google search engine results. Upload videos on your domain to allow for optimal optimization. Add metatags, keywords, and clear descriptions to boost their SEO.

Build for a Distraction-Free Video Experience

In this age, a user's experience on your website is essential. Users must enjoy using your site to click your call to action and lead pages.

Users expect fast-loading content and a clean interface for their ultimate experience. 57% of customers will leave your site if it takes more than three minutes to load.

User experience contributes to web SEO, and it's imperative for a successful marketing strategy. A good user experience means better dwell times and more conversions.

Swarmify is a video marketing platform enabling engaging and friendly content for your audience. Swarmify allows for ad-free auto-playing videos on your site. Meaning there's nothing to distract your users or take their attention to other sites.

Let Smart Video Fire Up Your Video Marketing Good Idea Strategy

SmartVideo uplifts your website experience and improves engagement levels. An SEO'd video attracts customers with better SERPs and improved popularity.

SmartVideo is a must-have in your digital marketing strategy. It will help you reduce bounce rates, increase dwell times, and raise conversion rates.

Avoid traffic leaks and dominate your video marketing game with a clean interface. Get started on your video marketing good idea vision today to improve your business' lead generation.