Ad-Free Video Hosting for Websites: What You Need To Know

Did you know that video viewing accounts for more than 70% of all internet traffic? By 2022, industry analytics project growth of up to 82%. With the growing potential of video viewership, you need to strategize how to capitalize on this.

How can you create ad-free video marketing content? Which video hosting websites should you use? How do you optimize your videos to drive traffic to your sites?

You need to learn about video marketing and hosting for websites. This will serve as a stepping stone to advancing your marketing game.

This article answers all your questions about ad-free video hosting, how it works, its benefits, and how to choose the best hosting solution for your business.

How Does Video Website Hosting Work?

Video hosting refers to uploading video content with the intention of distributing it online. You can upload content on your website, free or paid third-party hosts. There are countless third-party video hosting services like Swarmify.

Video hosting sites serve the role of hosting a video on their server. Swarmify offers you an embed code to insert the content elsewhere.

So, what is the difference between third-party hosting and using your platforms to host? The differences are in viewership experience, analytics tools, pricing, and compatibility with other software.

Third-party video website hosting sites price their services based on customer needs, site popularity, and time. Some platforms are free, while others charge specific rates per month.

Depending on your marketing goals, choose a web hosting site that matches your interests. We recommend that most brands use third-party hosting for their video content.

Benefits of Using a Paid Third-Party Video Hosting Site?

Marketing is an expensive continuous process. Any marketing opportunity that reduces costs is attractive. It explains why many people wonder why they should pay for video hosting when they can use free websites.

Professional video hosting offers unique benefits that free hosts don’t. Here is a list of a few advantages of professional video hosts;

Customer and Technical Support

Third-party hosting for websites comes at a price. The price covers hosting, storage, content management, and other additional services. Customer and technical support are among the unique services included in pricing.

The majority of free hosting websites do not offer customer support.

Good customer support helps resolve problems with hosting or video marketing. This boosts your video marketing experience.

For instance, Swarmify offers friendly customer support to help clients meet their marketing goals.

The support team answers questions to underlying problems. It also researches and implements techniques to improve video marketing success.

Actionable Analytics

Professional video hosting offers important analytics on your video performance. For instance, it offers aggregate data on who watches your videos, the number of viewership, and the average time spent on each video.

The feedback system is structured to offer valuable information. If your business is customer-oriented, you need the information to understand consumer needs and behavior.

You need constant feedback to determine the effectiveness of your ad-free videos.

Why do you need feedback? It reduces guesswork in your content creation. By understanding your target audience, you can easily create engaging content.

Outsourced Serving and Bandwidth

Hosting on websites lowers the burden of storage and bandwidth. One common challenge of self-hosting videos is storage. The sites handle all the storage and backup necessities for your video.

High-definition videos take up to four megabits of bandwidth per stream. If your videos attract more viewers the storage demand will increase significantly. Buying cloud storage for efficient self-hosting is costly.

Web hosting site offers storage based on your needs. You do not need to have the costly infrastructure to begin video marketing.

Responsive Video Embeds

We are in an era where video watching is not slowing down anytime soon. You need a platform that offers responsive video viewership by default.

Professional hosting sites allow you to scale your videos in all types of browsers, gadgets, and other platforms. This allows your audience to watch your videos on different screen sizes.

In the digital era, you must consider the diversity in devices.

A responsive video player, like the one by Swarmify, expands to match your audience's screen, regardless of the device.

Security

Free video hosting sites don't restrict who watches your content. Once you upload your content, it becomes available for the public to see. Not always, your videos will target a public audience.

If you are dealing with high-profile clients, sometimes you want to share your content privately. Privacy also comes in handy, when sharing confidential information.

Most hosting sites offer rigorous security. This restricts who watches your content. You can upload your content with confidence that it will reach your specific audience.

Professional video hosts offer password protection if you are targeting a specific audience.

Hosting videos on your platforms takes you too long and costs you too much. Self-hosting is an option open to every brand. However, you should know some of the downsides of the approach.

Self-hosting suffers limitations in bandwidth and storage spaces. Your site may not have the capacity for video file uploads. If it does, the viewership experience may be poor due to low loading speeds.

Slow-loading websites have negative SEO implications. This may lower viewership and reduce conversion rates.

If you want to bring quality and uniqueness to your video marketing approach, you must isolate it with competent website hosting sites.

How to Choose the Best Video Hosting for Your Business

The best video hosting solution depends on your business needs. Are you targeting a new audience, looking for in-depth analytics or personalization? Depending on your business position, marketing needs may vary.

Each hosting service offers unique serving options. It can be confusing to choose one that matches your vision.

After spending hours creating your video, you want a platform that helps you reach your audience. Which platform is the best for you? There is no one answer to this question.

The best web hosting site depends on your current needs. Here is a list of factors to consider when choosing a video hosting solution.

Basic Video Hosting Factors

You need a stable web host. Some of the basic elements you need to review include the host's website design, customization options, and the ability to upgrade your server.

You don’t want your target audience spending minutes navigating through the platform. Does the platform allow different video formats? Is the design of the platform responsive and easy to navigate?

If you are looking for an extra push in marketing, you also must evaluate the advertisement tools. The ideal web hosting site for this need is one with marketing tools and high popularity.

Do not ignore the basic factors of hosting sites.

Security

Your account security matters. Although your content may be free to see, you don't want it being used by everyone. You don't want to find your content on free video hosting sites after spending hours or days creating it.

Review the security policies of the hosting site. What are the rules on downloading videos and content duplication?

If you are looking for private video hosting for your ad-free videos, you need a platform with strict security rules.

Content Analytics

Does the site offer analytics to track your ad-free video performance? In some business dynamics, you want analytics beyond just views and comments.

What kind of analytics are you looking for? Average watching for clips, at what point do viewers stop watching, or how does the visitor arrive at the page?

If you find analytics crucial, choose a platform that informs you how and why your content is successful.

User-Friendliness of the Web Hosting Site

Hosting for websites allows hosts to manage their content. Despite giving the host this power, you want to have control over your ad-free videos. You don't need waiting times, pending requests, and control over your videos.

Choose a platform with an easy interface. This is particularly ideal for beginners in video marketing.

Budget

There are two main costs you incur with web host services; sign up and renewal price. Review the website hosting renewal rates.

For beginners, it is common for platforms like Swarmify to offer reasonable discounts. There are different packages depending on your hosting needs. Choose a package within your budget.

As your business grows, you can upgrade your package.

Ad-Free Video Marketing Tactics for Successful Marketing

Video marketing can increase your conversion rates by 86%. Unfortunately, few people find video marketing appealing.

Why?

Sixty-four percent of marketers consider video content creation challenging. If you are a small business owner, you need equipment, hosting platforms, and other resources to create video content.

This might sound complex, but it doesn't have to be.

Below are some tactics that can help reduce the stress of video marketing.

Understand Your Target Audience

Before creating any content, the first question should be, "who is my target audience?" Are they teens, working-class adults, women, men, or elderly citizens? Understand the target population's demographics and location.

Understanding your audience and their expectations give you a competitive edge. You can customize content that appeals to them emotionally.

You need to draw in your target audience by hitting them where it matters.

Focus on Stories, not Sales

You need stories that reel the client in and keep them on edge. The golden rule for any content creation is telling a story.

Focus on adding value to the audience by offering actionable advice.

Video marketing offers an ideal platform to leverage storytelling. For instance, you can offer real-time stories on how a product solves a pressing problem.

Videos that purely focus on a brand or driving sales are more likely to be ignored. Create a story that connects to your audience’s emotions and history.

Optimize Your for Search

What is the need of creating a video and if it doesn’t get any views? If you are paying for video hosting services, you want to see viewership and conversion rates.

Optimizing your video content can attract thousands of audiences.

If your video is among the top 2 search engines, your marketing return on investment can get to a new level.

So, how do you optimize your ad-free video? Use the right keywords in your title. You also need comprehensive descriptions of the video.

Adding a keyword-rich transcript also optimizes your video search. The higher the ranking of your video on search engines, the higher the traffic and sales.

Create a Posting Schedule and Consistency

Viewers expect regular content. Consider your videos as campaigns. Once you create viewership, tell your clients what to expect.

If you create a story, break it into multiple parts and create a posting update every week. You need a publishing schedule. Consistency in posting and quality encourages your audience to come back for more videos.

Include a Call to Action

Don't forget to include a call to action at the end of your video. Chances are if your audience watches till the end, then they are really interested in what you are offering. Guide your audience to either follow your website, call or visit your store for inquiries.

The CTA doesn't necessarily have to be at the end of the video. However, position them strategically to avoid losing the audience's interest.

Evaluate Success

Occasionally, you need to evaluate how successful is your video marketing campaign. Video hosting websites include analytics that gives insights into how your videos are performing. Use the information to up your video marketing game.

The feedback should guide how you create your upcoming content.

Scale your Video Engagement with the Best Web Hosting Site

When choosing a web hosting company, take your time. Weigh all the options. Your investments should be with a platform that adds value to your ad-free videos.

Video hosting for websites can scale your business to the next level. However, you must do it right. Create highly engaging content and host it on competent sites.

If you are new to video marketing, all these can sound risky and complicated. You don't want to gamble your resources on ideas that don't offer results. Contact us to learn more about ad-free video hosting for websites.