7 Tips for Marketing Your Video Production Company

Marketing your video production company is hard. To make it easier, we've curated the following 7 tips for your pleasure.

I think you will agree when I say: marketing your video production company is a herculean task.

There are just too many things to consider. Where to start? Which is the right channel for your biz? How much should you spend on ads for maximum ROI?

That, plus don't you have enough on your plate already running a video production company? It can't be easy, and I agree.

These are just some of the issues that will plague you as you try to take your video production company to the next level.

Not to worry, however, because, in today's post, we share seven amazing tips to market your video production company like a pro.

Without further ado, let us start since there is a lot to learn.

Top 7 Marketing Tips for Your Video Production Company

We've listed the following tips in no particular order. As such, pick and run with what works for your particular sitch.

All in all, every tip we're sharing here today is as powerful as the next. So, please enjoy to the very end :)

Without further ado, let us put this thing into fifth gear!

SEO Up Your Video Production Website

If you don't already have a website for your video production website, you are leaving a lot of money on the table. We are living in the digital age. Why don't you have a website for your business already?

A website offers you the chance to connect with your prospective customers 24/7. It's like having a marketing employee who works tirelessly without complaining. Plus, you don't pay health insurance, vacations, and 401k ;)

But having a beautiful website to promote your services is not enough. Of course, I'm assuming you've put a lot of effort into creating a visually appealing and usable website that works for your target audience.

A beautiful website is just that - an online webpage showcasing what you offer. To drive your business forward, however, you need the website to actually attract and convert mere visitors into loyal and paying customers.

To get in front of your target audience, you need to optimize your website for search engines. And to do that, you need some SEO expertise. If you don't know what to do, you're better off hiring an SEO expert.

For starters, you must define your target audience. You know, the people you're trying to reach with your video production services. Then you must fish out the keywords they use to find your website.

Then, you must optimize your website (and the content) to rank higher in search engines for your keywords. SEO is a broad topic that would need an entire book to cover. For some video SEO tips, however, check out our Ultimate Secret Guide to Video SEO.

But to learn all about SEO and how you can use proven techniques to drive your video production website forward, feel free to read the following guide by the good guys at Google: SEO Starter Guide.

While you're at it, consider learning a thing or two about conversion optimization, so that you can convert leads into paying customers. If you don't know where to start, you can learn more from Neil Patel's Conversion Optimization Made Simple guide.

SEO will help you to drive relevant and targeted traffic to your video production website. Conversion optimization will help you to convert the traffic into paying customers. That does sound like a win-win situation if you ask me.

Create an Impressive Portfolio

Humor me this: Can you walk into an interview unprepared? You know, without a sleek outfit and a shining resume that highlights your hard-earned skills and experience?

Of course, you wouldn't dare. Instead, you waltz in like the ready candidate you are and get the gig. You want to present yourself in the best light, so as to convince the employer you're the right person for the job.

And that there is exactly why you need a spectacular portfolio of your best work. You want your portfolio to show the customer you know what you're doing. Not just a slap-together affair that you "wish" will bring buckets of leads your way.

What to do?

Take the effort to create an outstanding portfolio page on your website (& other portfolio sites). Include everything you need, but make sure your best projects shine. Just completed a video production project? Good, add that to your resume.

Working on a side project that you're proud of? That's excellent. Add that to your portfolio as well. You're your best salesperson. Plus, you have video - and if you had no idea - video is BIG online these days.

You're a creative agency, which means creating a fantastic portfolio shouldn't be much of a headache. Generally, though, building a portfolio that speaks for your video production company shouldn't take long.

Can't wrap your head around this whole portfolio thing? Good, here is some inspiration: 12 Film Portfolio Website Examples.

Create a Blog

Blogging is such a powerful marketing tool. Other than that, it's quite a successful business model that has made many millionaires. To complete in today's world, you need to start a blog.

I know you probably have one, but how are things? It's important to cover the topics that are of interest to your target audience. You're a video production company, and you know your ideal prospect.

The question is: Does your blog communicate to that group of people? Or are you just blogging because that's what everybody is doing? Well, that's not fair, but hear me out.

A blog offers you the chance to create content around your primary and secondary keywords. More SEO content on your blog means better ranking in search engines, which translates to more traffic, and ultimately, more sales.

Just don't make the blog all about your products. The best course of action here is to share tips, tricks, and industry knowledge. In other words, create How-To's, tutorials, and other blog articles sharing useful information.

At the end of the day, you'll have created a huge resource (the go-to place) for all things about video production. Do you know what that means? It means you'll be an authority in your niche, and prospects will trust you more.

A blog can drive a lot of traffic your way. And not just any type of traffic, but targeted organic traffic. I'm talking about the person who is already interested in the content (or products) you're creating. Come on, they Googled you.

If you don't have the time to write articles, hire a blogger to help with the workload without breaking the bank. The important thing here is; work studiously on your blog and you'll enjoy the returns.

Additionally, you must have a lot of video content lying around seeing as you're a video production company. Use that in your content. Create blog posts around your videos. The bottom line: Make video blog posts useful or at least entertaining.

Let us move on to the next tip.

Leverage Social Media

Have you ever created a social media page and completely forgot to update it? Don't answer. It's completely acceptable especially with little time to do everything. But that's clearly not the point.

What I meant to say is that you can leverage the power of social media to promote your video production company. Yes, that's right. Plus, you have plenty of options at your disposal.

Think about it. You have Facebook, Twitter, Instagram, Pinterest, LinkedIn, and TikTok, among others. On top of that, you have video hosting platforms such as YouTube that make engaging with your audience incredibly easy.

So, create and promote social media pages for your company. You want to push out the best of content, and just like a blog, you want to mix things up. Don't make every post about your services. Offers tips, hacks, and that sort of thing.

Nowadays, you can use a social media plugin to post your blog articles to social media platforms automatically. Many of the tools allow you to customize the message for each platform as you wish.

Again, you already create video content and social media fans crave video. So, just serve it up. Give them exactly what they need - amazing video content that educates, entertains, or inspires people. Come up with creative ideas :)

Don't forget to check out how people make viral videos, then learn and implement. Before long, and with clever execution, you'll own the likes of Facebook and YouTube. As a result, more people will stream to your website.

Other than huge traffic potential, social media is also a great place to build your brand and a community around your company. Everybody is practically on there, and they are willing to follow their favorite companies.

Network

No man is an island, they say. Your video production company isn't an island either. You cannot exist in a vacuum because, well, it's impractical since you're a business.

That's right, you're a business that needs more leads. And do you know what can net you more leads? You guessed it; networking. Never grows old because, let's face it, we all need each other.

Networking allows you to connect with industry experts as well as potential customers. Also, it's a great way of earning referral business through word of mouth marketing.

I don't want to mention how Covid-19 has disrupted physical events because I would sound like a broken record, but here's the point. If you can't attend a physical event for whatever reason, try to attend a couple of online events.

It's a great way of meeting peers and put your name out there. It's also one of the best places to find the best talent if you're hiring. It's a great place, too, if you're looking to earn more business.

Just follow the rule of conduct. Play nice, and actually be a valuable member of the network. It all boils down to one principle: When it comes to networking, it's all about giving. Build your circle, and they will build you :)

Email Marketing Still Works

So, you have been doing a couple of things right and the traffic is flowing to your site. Still, many visitors bounce and never come back. In other words, you're not closing as many deals as you'd like.

What to do?

Well, you can sit back and let all of your traffic leave or you can play smart and get them on your email list. Email marketing is like the golden goose of marketing. Why? Because you have a direct line of communication with the prospect.

It's better than that, of course. Why again? Because anyone willing to give you their email address is interested and already trusts you. Or maybe because you were offering an e-Book or a discount for the email. It doesn't matter.

But with a high conversion rate, email marketing is one of the best ways to promote your video production company. You can send your prospects regular newsletters with tips, articles, and offers.

Now instead of losing every person that comes to your website, you can funnel a good number to your email list. After that, you can prime and make them loyal and paying customers.

And did you know you know that including a video in your emails boosts open rates and conversion rates? Now, you know. It's really a good thing you already create videos. You can use them in your email marketing campaigns!

There are many email marketing tips and strategies out there we can't possibly cover everything in today's post. To learn more, check out the Email Marketing Made Simple guide by OptinMonster.

Enhance Your Videos

The following tip might sound a little bit like a shameless plug, but I swear, that's not it. See, you're a video production company. People trust you to create and deliver professional video experiences.

As such, you can't give clients the chance to second guess your work. You want to improve your productivity constantly. Why? Because the real money is in return business.

But even if you have one-time customers, they'll love your work and that's incredibly important. Keep your customers happy and occasionally surprise them with new offers, updates, and styles.

You probably host a ton of video content on your website and elsewhere, so be pragmatic and consider a service such as Swarmify SmartVideo. The service allows you to offer blazing-fast and professional video experiences on your website.

On top of that, you can sell the idea to your clients if they are hosting a ton of video content. They can provide fast, buffer-free, and high-quality video experiences on their websites. It's a great value proposition to sell your services if you ask me.

Cut, It's a Wrap

I honestly hope the above tips will help you to promote your video production company. Whether you're targeting people in your town or the entire world, the above tips should do the trick.

Don't forget to do a lot of research before embarking on your quest, and if you afford it, spend money on some Google or Facebook Ads. Get your targeting right and everything else will fall into place.

No matter what you do, you don't want to come across as salesy. The modern-day consumer wants to learn more about you and your company before committing. As such, make it your number one job to push out content around your business.

Cheers to more conversions and #staysafe