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ALL YOU NEED TO KNOW ABOUT GOOGLE ANALYTICS IN WORDPRESS

ALL YOU NEED TO KNOW ABOUT GOOGLE ANALYTICS IN WORDPRESS

WHAT IS GOOGLE ANALYTICS?

Google Analytics is a free web analytics tool offered by Google to help you analyze the traffic to your website.

If your site is the focal center point of your presence in the digital world, then it is crucial for you to understand that it is the most ideal approach to give you an all-encompassing perspective on the adequacy of the considerable number of battles you are racing to promote your services and products on the web. Google Analytics is a free-of-cost service that can enable you to keep track of your computerized promoting viability.

WHAT CAN YOU DO WITH GOOGLE ANALYTICS?

With Google Analytics, you can:

  • Keep an eye on the most significant information related to your analytics first.
  • Discover which online crusades bring the most traffic and transformations.
  • Figure out where your most ideal visitors are found.
  • Realize what individuals are scanning for on your site.
  • Envision what kind of individuals click on your website the most.
  • Reveal your most substantial content.
  • Recognize those pages on your website that are performing extremely poorly.
  • Figure out those points where the people who are shopping end up leaving the shopping cart.
  • In the event that you need to create a mobile application/website for your service, you will get to know through Google Analytics.

GOOGLE ANALYTICS IN WORDPRESS:

Most people on the Internet are very well aware of how necessary WordPress is when It comes to making your digital presence stronger. So, if you’re using WordPress, you can make use of a plug-in to install Google Analytics and take advantage of the many benefits it has to offer.

Here is a list of the best Google Analytics plug-ins for WordPress:

MonsterInsights

From all the plug-ins available on the Internet, MonsterInsights is the best Google Analytics module that one can install for WordPress. It enables you to set up Google Analytics so that you can keep an eye on the traffic of your website effectively. Want to know the best part? You would not have to write even a single line of code.

This plugin lets you see the most detail-oriented reports you need about your service and their visitors, including where they are from, what gender they are, what gadget they are using to see it, and that's only the tip of the iceberg. You can likewise check how they came across your site, what keywords they had been looking for, who alluded them, and even, what they did on your site. Some of the different highlights of this module include:

  • General tracking to gather information from any gadget.
  • File download tracking to discover the occasions a record was downloaded.
  • Coordination with Facebook Instant Articles.

ExactMetrics

ExactMetrics has more than 1 million installs that are active even at the moment, which makes it a well-known and free Google Analytics module for WordPress. Some time ago, it was even known as a Google Analytics Dashboard for WordPress (GADWP).

This plugin enables you to follow the visitors to your site and get the reports of the analysis in your WordPress dashboard. Therefore, you can see imperative subtleties such as site visits, bounce rate, mobile analytics details, organic inquiries, and traffic from many different social media platforms.

Furthermore, you can check the ongoing analysis details, including the number of visitors on the website currently, the sources of all the traffic you are getting, and acquisition channels.

This module gives top to bottom reports of each and every single post and page. In this manner, you can break down the information and improve your content to further improve your presence in the online world.

ExactMetrics makes it simple for you to follow aspects such as downloads, messages, emails, subsidiary connections, and that's just the beginning. You can likewise allow tracking for AMP (Accelerated Mobile Pages) in the event that you need to.

Analytify

Analytify is a Google Analytics module that offers basic services for free at first, but more advanced features are available in the premium version. This plugin has a very basic installation procedure that users can follow to add the tracking code to their website.

With the same services as MonsterInsights, it gives you a chance to see the analytics reports inside your WordPress administrator territory. Alongside this, you can keep an eye on the stats of individual posts, pages, and custom post types.

This module offers diverse add-ons to improve its practicality. For instance, you can track campaigns by making use of UTM (Urchin Tracking Module) parameters.

Additionally, you can make use of eCommerce tracking for WooCommerce and Easy Digital Downloads to get a review of your business, exchanges, and incomes.

Still not satisfied? Here’s more. If you need to get the analytical reports of Google Analytics in your email inbox, Analytify can send mechanized email reports for each post, page, or the general details of your site.

Enhanced eCommerce Google Analytics Plugin

If you are on the lookout for a Google Analytics module that can track your WooCommerce store, we have a solution for you. By installing the Enhanced eCommerce Google Analytics module in your Wordpress, you can take care of all your needs.

The Enhanced eCommerce Google Analytics Plugin makes use of the eCommerce tracking element of Google Analytics to envision the behavior of the client visiting your site or your store and even encourages you to upgrade your online store dependent on that information. What’s more? It underpins 4 sorts of conduct and execution reports:

  • Shopping
  • Checkout
  • Item
  • Deals

This module helps you to keep an eye on the number of clicks a product has, item impressions, and even add-to-cart actions on the product page, classification page, highlighted item area, and then some.

Be that as it may, this module accompanies certain confinements. It doesn't support item types other than basic items. Likewise, it's not completely compatible with custom and kid topics.