40 Staggering Video Marketing Statistics for 2020
If you're doing video marketing, the following 40 fascinating stats will wow and help you improve your strategy.
Video marketing is here to stay. It is no longer a fad, but a pivotal part of your digital marketing strategy. If you're not doing video, you're leaving a lot of money on the table.
Does the above statement seem far-fetched? The following 40 video marketing stats will surprise you, and help you fine-tune your video marketing campaign. Without further ado, let us start :)
Video Marketing Statistics Overview
- YouTube has over two (2) billion users as of 2020
- 92% of online marketers say that video is an important part of their marketing strategy
- More than 80% of Twitter users watch videos on Twitter
- 85% of internet users in the U.S.A watch video content on any of their devices per month
- Video marketing boosts your lead generation by 66% per year
- Watching a video convinces 74% of consumers to download an app or software
- The most popular types of video are explainer videos (72%), presentations (49%), testimonials (48%) sales videos, (42%) and video ads (42%)
- People will spend an average of 100 minutes watching online videos in 2021
- 88% of marketers say they will use YouTube for video marketing
- Internet users watch over one billion hours of video on YouTube daily
- Every 60 seconds, internet users upload over 72 hours of video content to YouTube
- One million minutes of video content will cross global IP networks every second by 2021
- 92% of video marketers feel the level of competition increased in 2020
- 60% of people prefer watching online videos over television
- 54% of users love watching videos from a business they support
Mobile Video Marketing Statistics
- More than 70% of internet users watch YouTube videos on mobile devices
- More than 90% of mobile users share videos with friends and family
- To date, Periscope users have created more than 200 million broadcasts
- TikTok has been downloaded over than two billion times
- 100+ million photos and videos are uploaded to Instagram per day
- More than 40% of videos uploaded to Facebook are webcam broadcasts
- Snapchat users watch over 10 million videos per day
- Mobile video consumption increases by 100% every year
- According to Facebook, people are 1.5x more likely to watch video daily on a smartphone than on a computer
- 90% of Twitter video views happen on a mobile device
Video Marketing Engagement Statistics
- Videos that are under two minutes long have the most engagement
- If you use videos, you can grow your revenue 49% faster than non-video users
- 87% of video marketers say video increased traffic to their website
- 95% of marketers will increase their spend on video marketing in 2020
- 88% of marketers reported that video gives them a positive return on investment (ROI)
- 81% of digital marketers say video helped increase the average time visitors spent on the webpage with video content
- 43% of marketers say video reduced the number of support calls they received
- Views of Facebook's sponsored videos jumped 258% since 2016
- Social videos generate 12x more shares than text and images
- 85% of Facebook users watch videos without sound
At Swarmify, our mission is to bring an accelerated, distraction-free video experience to websites of all sizes. Whether you’re a website owner, an agency, or you just want to get in on our affiliate program, we have a plan for you!
Fun Video Marketing Stats
- YouTube top earner is Ryan Kaji, a 9-year old boy who made $26 million playing with toys
- More than 48% of consumers want videos to reflect what they are interested in
- Twitter users are 25% more likely than the average consumer to discover video first among their friends
- You can now use GIFs in your Facebook video ads
- 22% of B2B businesses are exploring the opportunities provided by podcasting and live streaming
Lights, Camera, Action
It's obvious video is going nowhere. It is also clear that video marketing comes with a lot of benefits. Video helps you to drive traffic and engage user without breaking a sweat.
Best is to provide fast, buffer-free, and high-quality videos to your users. You can rely on Swarmify SmartVideo delivery solution to provide custom and professional video experiences to your users no matter the platform you use, be it YouTube or otherwise.
